Let’s look a little closer at some content marketing SEO benefits, and learn specific ways that a content marketing plan can give you an edge over your competitors in search engine rankings.
More Content = more keyword opportunities
Search engines can’t “see” websites like you and I can. Although we as human beings can look at a website with pictures of pet supplies and understand that it’s an e-commerce site selling leashes, dog bowls, and dog toys, Google has no way of knowing what a website’s purpose is unless those words are written somewhere.
Content marketing allows you to go beyond the small paragraphs of homepage copy and alt text descriptions on photos, where your space for keywords may be limited. Through the use of articles, blog posts, guides, and other written content, you can use more keywords relevant to what your website is about—and what people are searching for.
For example, if your website sells pet supplies, you may want to rank well for keywords related to dog collars. Instead of trying to cram all the collar-related words and phrases you can think of into one small space or page, you can write a very natural guide like “How to Choose the Right Size Collar for Your Dog,” or create a blog post about the newest colors and styles of collars in your store. This content isn’t just helpful and interesting. It’s also a great opportunity to use keywords and rank well in searches!
- Google prefers longer content.
- Content keeps users on the page longer.
- Unique content can help you achieve new rankings.
Although you can absolutely improve SEO with content on your website, the benefits of content marketing go far beyond increased rankings and search engine visibility. In fact, your main goal with establishing a content marketing program shouldn’t necessarily be to improve your SEO, because your site content may not necessarily have a substantial impact on it.
Content marketing has a number of other benefits to your potential customers and leads. It fills gaps in your sales funnel, exposes your business to additional audiences, and creates feelings of goodwill among those visiting your site.
We can build you a completely custom plan to incorporate content like long-form articles, blog posts, infographics, motion graphics, and whitepapers into your website. Reach out to us today to find out what we can do for you!